In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketing, healthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Search engines are a software system designed to carry out systematic online searches and deliver the best possible results based on the users’ search query. As a business owner, your goal is to ensure search engines can find your website for it to show up and rank high in pertinent search engine results pages (SERPs).
Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet and find new and updated content, such as web pages, videos, PDF files and images. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.
In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement.The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.
Search engines categorize web pages and rank them based on relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.
Let’s face it. You know what you need but you just don’t know how to get it. Our SEO specialists hear that over and over from SEO clients who contact VSN Group Internet Marketing Agency.
You’re likely here because of one or more of the following reasons:
If any of these four pain points ring a bell, rest assured, you’ve come to the right SEO marketing company. There’s a reason why VSN Group is currently serving hundreds of SEO clients and providing optimization solutions to answer Google’s ever-changing algorithm.
Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!
Statistics show that 64 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or Google My Business (GMB) optimization and attract high-intent customers. We optimize your GMB profile and manage your online reputation to grow your local following.
Enhance your online visibility and earn high-quality traffic. At VSN Group, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.
Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO company and let us help you demonstrate your industry expertise. We leverage social media marketing, link building and influencer marketing to generate qualified links and positive ratings.
Supercharge your franchise marketing efforts with VSN Group’s SEO services for multiple-location businesses. We publish geo-specific content, leverage Nextdoor advertising and develop custom web designs. VSN Group is the SEO firm that'll maximize your brand impact and increase your leads and sales.
Strengthen your online store’s digital presence and expand your market reach. Our SEO experts offer 24/7 customer support for your urgent needs and concerns. We provide a Shopify SEO audit, Shopify web design, paid advertising and review response publishing services to optimize your customers’ Shopify experience.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI.
