What Is Social Media Marketing?

As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.

about
product
banner

Integrated Processes for Maximum Impact

Social media marketing entails more integrated processes to ensure an interconnectedness between your customer, your content and your company. Simply sharing links to your content or web pages on your social channels is not enough if you hope to achieve results for your social media activities.
Here’s what your social media management game plan must include:

Strategy Creation

Inbound Engagement Monitoring

Analytics Monitoring

How the Best Social Media Marketers Achieve Their Clients’ Goals

1. Your content is tailored to the needs and preferences of your target audience.

2. You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.

3. Your social media management budget is well-appropriated and prudently managed.

4. Your social media management service package can be divided into organic and paid social, depending on your priorities.

5. Nuances can be applied while keeping multi-channel efforts unified.