As social media evolves, market players maintain each channel’s core purpose: the trifecta of connection, communication and community. Sprout Social data showed that 57 percent of consumers will follow a brand's social page to learn about new products or services. It’s why brands should make sure they’re posting content that satisfies connection and engages in communication while building community – instead of posting promotions for users without any thought.
Enter social media management. Sometimes called social media marketing management, it is a branch of social media marketing (SMM) that covers planning, crafting and publishing content on social platforms. It involves regular social profile audits and audience research, which are essential to rolling out relevant content.
Social media marketing entails more integrated processes to ensure an interconnectedness between your customer,
your content and your company. Simply sharing links to your content or web pages on your
social channels is not enough if you hope to achieve results for your social media activities.
Here’s what your social media management game plan must include:
Strategy Creation
Inbound Engagement Monitoring
Analytics Monitoring
1. Your content is tailored to the needs and preferences of your target audience.
2. You never miss an opportunity to respond to questions or continue conversations initiated by customers or fans.
3. Your social media management budget is well-appropriated and prudently managed.
4. Your social media management service package can be divided into organic and paid social, depending on your priorities.
5. Nuances can be applied while keeping multi-channel efforts unified.
Social Media Optimization (SMO) is the process of optimizing your social media profiles, content, and overall strategy to increase engagement, drive traffic, and achieve your business goals. It involves a mix of techniques and best practices to make your social media presence more effective and impactful.
Complete Your Profile: Ensure that all sections of your social media profiles are filled out completely and accurately. This includes your bio, profile picture, cover photo, website link, and contact information.
Consistent Branding: Use consistent branding across all your social media platforms. This includes using the same logo, color schemes, and handle (username) where possible.
Keywords: Incorporate relevant keywords in your bio and descriptions to improve discoverability.
Quality over Quantity: Focus on creating high-quality content that provides value to your audience. This can include informative articles, engaging videos, eye-catching images, and interactive polls or quizzes.
Content Calendar: Develop a content calendar to plan and schedule your posts in advance. This ensures consistent posting and helps you manage your content strategy effectively.
Variety of Content: Mix up your content formats to keep your audience engaged. Use a combination of images, videos, stories, infographics, and live streams.
Respond to Comments and Messages: Engage with your audience by responding to their comments and messages promptly. This builds a sense of community and loyalty.
Use Hashtags Wisely: Research and use relevant hashtags to increase the reach of your posts. Avoid overloading your posts with too many hashtags.
Encourage User-Generated Content: Motivate your followers to create content related to your brand by hosting contests, challenges, or featuring their posts.
Track Performance: Use the analytics tools provided by social media platforms to track the performance of your posts and overall strategy. Key metrics include engagement rate, reach, impressions, and click-through rate.
Adjust Based on Data: Analyze the data to understand what works and what doesn’t. Adjust your content strategy based on the insights you gain to improve future performance.
Targeted Ads: Utilize the targeting options available on social media advertising platforms to reach your specific audience. This includes targeting based on demographics, interests, and behaviors.
A/B Testing: Run A/B tests on your ads to determine which versions perform better. This helps in refining your ad strategy for better results.
Budget Management: Monitor and adjust your advertising budget based on the performance of your campaigns. Ensure you are getting a good return on investment.
Identify Relevant Influencers: Partner with influencers who align with your brand values and have a strong following within your target audience.
Create Authentic Partnerships: Work with influencers to create authentic and engaging content that resonates with their audience and promotes your brand effectively.
Track Influencer Campaigns: Measure the impact of your influencer collaborations through specific metrics like engagement rates, follower growth, and conversion rates.
Tailor Content to Each Platform: Understand the unique features and user base of each social media platform and tailor your content accordingly. What works on Instagram might not work on LinkedIn.
Utilize Platform Tools: Make use of platform-specific tools such as Instagram Stories, Twitter polls, LinkedIn articles, and Facebook groups to enhance your content.
Link Social Media to Your Website: Ensure your social media profiles link back to your website and vice versa. This helps in improving your search engine rankings.
Optimize Social Media Posts: Use SEO techniques in your social media posts by including keywords and relevant links. This enhances the visibility of your content on search engines.
By implementing these strategies, you can enhance your social media optimization efforts, leading to increased visibility, engagement, and ultimately, achieving your business goals. Regularly review and adjust your approach based on performance data to stay ahead in the dynamic world of social media.
